Elta Group is now more international in its focus, as well as geographical coverage, than it was 25 years ago and to better represent this, the decision was taken to completely rebrand the company. The rebrand is a great opportunity for us to reinforce our values and refresh our identity ready for the next chapter in our story.
The brief of the new logo was to create something up-to-date and forward thinking that would capture the essence of what the group is developing. Elta Group has expanded and developed across international markets over the last 25 years, and it was essential that the new logo represented this to our people. In order to do so, a whole new identity and colour palette had to be created to give a strong perception of the group.