A New Era for Elta: Celebrating 50 Years

For half a century, Elta Fans has become known for its quality, reliability, and innovation. As they step into a new chapter, we’re excited to unveil a rebrand as they celebrate their 50th anniversary year.

Alongside Elta Fans, another two Elta Group companies, Duct Products in Northern Ireland and Fantech Ventilation in Ireland, have also rebranded to form one cohesive brand; Elta.

This rebrand is a testament to dedication and continuous improvement, and is a great opportunity for the UK and Ireland to work more closely and collaboratively, allowing them to enhance capabilities that elevate your projects. Elta is a brand that aims to restore the balance, by creating healthier, cleaner, and safer indoor spaces internationally.

As well as industry leading fan technology, Elta will continue to invest in air handling units, noise control equipment and controls to provide markets with holistic solutions that futureproof against the demanding challenges of modern society. Elta’s engineering expertise and bespoke manufacturing approach are both fundamental to this and will therefore see a significant investment into its factories which will help meet increased demand for full system specifications.

‘Air Movement, Air Quality’ is the company’s new mantra which encapsulates the vision, mission and comprehensive range of solutions.

Mark Rickard, CEO of Elta Group comments: “This strapline underscores two pivotal aspects that are at the heart of our business. Air Movement signifies our commitment to engineering excellence, innovation, and precision in every aspect of our products. While Air Quality emphasises the role we play in ensuring cleaner, healthier and safer indoor environments.”

Mark is by his senior leadership team in embedding this new vision across the business. They include Damian Buxton, CEO and Vikrant Bhatt, Director for England, Wales and Scotland, Mark Russell, Managing Director for Ireland, and Chris Schofield, Managing Director for Northern Ireland.

Mark adds: “We’re often described as the sleeping giant of the ventilation industry, which is evidenced by many companies increasing their specifications with us once through the door. Ultimately, we can build any type of fan or ventilation system required which people sometimes don’t realise. We often see a simple enquiry evolve into us delivering a full solution and that’s what this investment into the business is all about.

“We are well known for our industry-leading fans – a critical element of any ventilation system. However, industry professionals well know that there is so much more to ventilation specification and our business is well-equipped with a wide suite of solutions and technical expertise to lead the charge on improving air quality throughout the built environment.”

Discover more at eltauk.com and eltaireland.com