The information on this page gives you a comprehensive guide to using and applying our brand identity and visual style in all Elta Group communications – helping us maintain a consistent, quality image, internationally.
The identity page provides information on the primary and secondary logos as well as guidelines for the typeface, text format and the colours that can be used for Elta Group branding.
The components standards provide the specific information needed to include buttons and icons on digital media including their sizing, colours and positioning.
Imagery standards illustrate how different types of image should be used e.g. history images, location shots, etc. There is also information on moving images and how they should be formatted.
The divisions guidelines outline the correct branding for Elta Group Building Services as well as correct map usage and how to illustrate each continent within the group.
Mediums guideline provides information relating to group and non-group websites, social media, newsletters and presentations.
The content standards specify the standard tone of voice to be used within text content as well as guidelines on grammar when discussing Elta Group.
45 Second Avenue
Pensnett Trading Estate
If you have any queries regarding the visual standards and/or wish to use Elta Group branded assets, please use the contact form below and select the marketing department.