All Elta Group companies must have the ‘A member of Elta Group’ logo featured on their company website. The logo must feature in the footer taking into account placement & positioning and minimum sizes. No text needs to accompany the logo, and the logo will link directly to the Elta Group website.
When Elta Group is mentioned or featured on another website or medium, it must be used in accordance with the visual identity regarding whether it be primary or secondary logo and at all time minimum sizes must be taken into consideration. If you are interested in promoting Elta Group and using the logo on your website, please contact head office for resources.
Profile pictures need to be consistent across all social media platforms. The thumbnails used on platforms are smaller than the minimum size for the primary logo; therefore only the secondary logo will be used for profile pictures for maximum legibility.
1 Profile picture
2 Thumbnail, for example in a tweet
Some social media platforms allow the user to include a profile header / cover alongside the profile image. When this is the case, it must always be in use and never left as an empty entity. The header image should only contain small text such as a strapline or logo. Text overlap must be used when including text.
When using links, it should always be clear what they link to; never mislead someone and send them to a different site/location other than what is stated. Never link to a site that could be harmful to someone’s software, cause offence to that person or reflect badly on the company. When using hashtags on social media it is important to remember that they are case sensitive and cannot contain punctuation.
Elta Group issues frequent newsletters through email both internally and externally to customers and distributors. An Elta Group newsletter template is used to ensure correct branding. Do not distribute any newsletters that do not use this template.
Elta Group issues frequent newsletters through email both internally and externally to customers and distributors. An Elta Group newsletter template is used to ensure correct branding. Do not distribute any newsletters that do not use this template.
45 Second Avenue
Pensnett Trading Estate
Kingswinford
Nr Dudley
West Midlands
DY6 7UY
If you have any queries regarding the visual standards and/or wish to use Elta Group branded assets, please use the contact form below and select the marketing department.
