Elta Group Unveils New Farm Essentials Store


We are incredibly pleased to announce the launch of a new eCommerce business in the Agricultural sector – All Agri.

Combining over 100 years of industry experience, All Agri has been made by farming experts to offer knowledgeable, trustworthy advice and extensive product ranges on one unique platform. It brings together top-class products from across our portfolio of agricultural brands – Hydor, Bowden & Knights, Animal Aids and FarmTech Services.

All Agri has been designed to give farmers a break from the stress of staying on top of farm requirements. With 2020 presenting some of the toughest challenges for British farming, All Agri is committed to proactively supporting the industry’s mental health well-being. This includes supporting the work of the Farming Community Network and the Farm Safety Foundation.

Tom Bell, Elta Group’s Agriculture Product Manager says: “2020 has definitely accelerated everyone’s dependency on the connected world. And staying on top of farm supplies is at the forefront of people’s minds, especially in an unpredictable climate. Farms need to be more prepared than ever as the inability to get hold of the essentials could lead to serious operational issues in some businesses.

“While All Agri has been in our plans for some time, I’m glad that we can bring it to market at a time when farmers need support more than ever. Driven by the concept of ‘farming with feeling’, the new brand will be supporting mental health with the goal of providing a good feeling across every interaction, leaving customers to rest assured their consumable requirements are being taken care of. One less thing to worry about.”

Featuring on the website will be the easy-to-navigate product categories covering areas such as consumables, pest control, ventilation and animal health. There will also be guidance on ventilation, poultry health and chemical advice, along with a live chat to ask questions and get up-to-date information.

The website will initially include over 250 products for poultry farms as endorsed by the existing companies, with expansion plans to incorporate pig, dairy, equine and many other markets over the coming months. This will be available with a next day delivery option so farmers can get what they need instantly.

We are incredibly excited for All Agri to join our group brands in enhancing the lives of farmers, their livestock, buildings and equipment.

For further information, please visit